This measure is all white.  It has a white flashlight in a white plastic case with a white tape.  The calibrations and trim on the case, including the retract button, are black.   It is 2 meters/6feet long and has a swivel fitting, a split ring  and features a belt clip, pen, note pad and spirit level.  Great giveaway for tradespeople, hardware stores, nurseries, product launches, tradeshows and more.    Size is  80mm x 63mm.   
.